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Essays 481 - 510

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

eBanking and its' Influence on Accounting Information Systems

when undertaking new strategies, regardless of whether this is as an extension to traditional banking services, or as a stand alon...

A Bond Market Overview

securities and international bonds" ("Investing in Bonds," 2005). Within each of the broad bond categories there are securities th...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...

Overview of the Commodities Market

In thirty two pages this paper examines the development of the commodities market with actual and futures separation, trading of v...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Overview of Efficient Market Hypothesis

the price of the stocks or securities, will reflect the information that is currently available about the stock itself and about t...

Overview of Electronic Marketing

and therefore those companies that do not embrace this new medium may well be left behind. Even in less technological countries e ...

Overview of International Derivative Markets

with the unauthorised dealings of a single dealer ; Nick Leeson. In reality the markets are extremely sensitive to these ...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Overview of the Stock Market

In five pages the workings of the stock market are the focus of this overview. Five sources are cited in the bibliography....

Overview of Derivative Market Analysis

In six pages wheat and corn commodities are featured in a derivative market analysis overview with corporate investment perspectiv...

Overview of Investment Trading and Efficient Market Hypothesis

In ten pages investment trading is examined in a consideration of Effective Marketing Hypothesis, mathematical models, trading and...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

5 Web Pages and an Overview of Business Management, Marketing, Accounting, Economics, and Finance

This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...

Overview of the The Silk Industry : Brief History, Modern Day Markets, Trade and Production

time, there was a shortage of raw silk because of the growing competition of silk cloth production within the major centers in Eng...

Overview of the Luxury Automobile Market

many items are covered, there may be issues that have not been evaluated. Please address any questions you may have concerning the...

Global Oil Market Overview

who invest in the oil industry get a fair return on their capital (OPEC, 2003). Here the stability that was not present pri...

Overview of the NASDAQ Market

In five pages this paper assesses the current status of the NASDAQ market and what the future holds in store with investor types a...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...