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Essays 1051 - 1080

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Microeconomics Issues

need for reform and the shape that such reform should take. As politicians haggle over private interests and noble ideals that no...

Capital Asset Pricing Model and Beta

comparison of risk and rates of return to the overall market (CAPM, 2000). The entire technology sector all but crashed in ...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Electricity Industry of Ontario Policy Development

merely changed in order to introduce more market forces and combat the inefficient operations of the monopoly structured industry ...

The Impact of Wal-Mart on Microeconomics

with the goal being that everyone benefits (Goldsborough, 2004). Consumers have lower prices, owners have profits and workers end ...

Hewlett Packard and Dell Printer Wars

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Acquisition Target Selection

The fact that each company is assessed on a 5-year projection simplifies the analysis. Had they been based on 5- and 7-year proje...

Zauner Ornaments Costing Case Study

in terms of over heads that are not reflected in whatever proportional system is used. No approach will ever be 100% accur...

What the American Government can do to Lower Gas Prices

Thus far, there have been attempts to deal with this problem such as recommendations to get rid of gas taxes temporarily in an eff...

Devaluation and Inflation in Zimbabwe

A) While the government may try and outlaw inflation there are market pressures in any economy. Hoping down inflation and refusing...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Service Marketing and the Roles Played by Expectations, Performance, and Price

good is bought that is disappointing there is only money wasted where there are services the price will be judge with reference to...

Comparative Analysis of Ask Jeeves and Yahoo Internet Search Engines

prices were about a dollar off. In addition, both stocks have had their ups and downs - both, for example, recorded their lowest p...

Cerner's Damage Control

and seek to make it easier for employees to balance the two. Cerner has not grown to a $404.5 million size by being...

Manufacturing Variance Accounting

supplier raised prices. Another is that the supplier simply overcharged by mistake, but Miracles internal actions could contribut...

A Case Study of Autonomy, Price Transfer, and Decentralization

if the organization is really going to maximize its performance and coordinate the efforts of the different divisions, there needs...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Proctor and Gamble's Capital Structure

better, higher figures may be seen in companies that are expected to show high growth in the future or those shares which are over...

Questioins Relating to Capital Asset Pricing Model

When we apply the CAPM there is a simple formula, this is where E(R) is the rate of return that is expected on any single stock, r...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

4 Articles on Microeconomics

of strong demand worldwide, tight supplies and fears that oil flows will be interrupted" (2004). Even with the terrorist attacks o...