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Essays 2071 - 2100

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

Global Telecommunications Launch of Iridium LLC

In ten pages this paper discusses the successful launch of Iridium LLC telecommunications company in a consideration of its past, ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Comparison of Coconuts Music and Specs Music Corp.

In eleven pages this research paper contrasts and compares these Internet music retail companies. Seven sources are cited in the ...

The New Health Care and Columbia/HCA

Managed care has caused an upheaval in the way medical services are delivered in this country. This paper discusses the largest su...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Japan and Sweden Volvo

two decades, and the focus of the leadership of this corporation has been primarily directed towards the expansion of Volvo into e...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Post Communist Romania and Conducting Business

In eleven pages what needs to be known by a company considering conducting business with postCommunist Romania is examined with su...

Global Organization and Effective Management

In six pages what it takes to successfully manage a company overseas is examined in a consideration of various techniques. There ...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

'Traditional' Workplace Environment, Technology, Legal and Ethical Concerns

to take full advantage of the technological possibilities available to them through the company. In fact, many have come to view ...

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Are Expensive Information Systems Worth It?

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

Overview of Database Development

In eight pages an automobile rental company and the database it would need to best address its needs are considered in an ER techn...

Training Considerations for American Managers in Mexico

This paper is a training manual that provides an outline of procedures and techniques as they exist in a fictional company based i...

Applying 'Tao te Ching' by Lao Tzu and The Prince by Niccolo Machiavelli to Business Operations

In two pages this paper assesses which of these theories would be most successful in terms of company operations. Two sources are...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Disabled and Older Employee Management

In five pages this paper examines employees who are disabled or older in terms of the problems they may represent for companies an...