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Essays 751 - 780

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Women's Rights Movement Pioneers

in society. Admittedly, each of these women lived during a time in which, as Elizabeth Cady Stanton so aptly observed, men sought...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Stakeholder Training in a Rail Service Company

in investing heavily in training has been and remains that of improving the companys competence to operate a safe rail system. "S...

Case Study on Educational Teams and Member Roles

the special education teacher is absent. * Meets with speech therapist * Negotiates ideas for children, providing ideas * Sets up ...

Harlem's Peer Education Program and Pediatric Asthma

environment. One of the most obvious nursing concerns for pediatric patients is the differing ability of the patient to employ pr...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Reducing Gang Violence In New York City

opportunities for city residents (Soglin, 2006). This author reports that studies consistently show an inverse relationship betwee...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Chapter Eleven Bankruptcy and US Airways

Southwest Airlines since has completed its 30th consecutive year of profitable operations, but it is the only US airline that can ...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

Government Organization and Its Sociological Influences

care is no more a right than is the "right" to drive fast cars (Marmor, 2000); far more subscribe to the view that access to healt...

ICU Nursing Ratio Restructuring and Change Management

will the organization finance those costs? How will current and future employees view the planned changes? Once senior man...

Boston Harbor's Revitalization and Development

agencies were involved. Why? Boston Harbor had a pollution problem. During the early 1980s, an organization called CLF filed a la...

Boston's Chinatown and its Protection Campaign

come from private donations within the Asian American community. However, the support is not all internal. Externally, there are...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

The Evolution of Laws Protecting Archaeological Resources and Native American Graves

the varied cultures of the Native American that has developed over time symbolizes "oppression and the pervasiveness of racist pra...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...