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Essays 301 - 330

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

SEGWAY, PRICING AND MARKETING

2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy populat...

Issues Concerning Price Elasticity

and supply side economics. The way in which supply and demand meet can be seen as the determinants of price and the equilibrium th...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Wal-Mart and Low Prices

The article discusses a little more regarding the profit numbers, and then illustrates that the year of 2008 was a year where cons...

DYNAMIC PRICING AND AIRLINES

a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...

PRICE DISCRIMINATION AND THE AIRLINE INDUSTRY

2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Putting a Price on Human Life

can we even begin to put a price on someones life? The obscene arithmetic that says Mr. Jones is worth ten times Mr. Smith complet...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Allocation Assessment and Pricing for a Container Ship

of the calculation seeing the 40 foot containers charged at twice the price of the 20 foot containers. The costs for the 40 foot c...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

Influences on the Demand Following a Change in Price

this we need to look at the concept of elasticity. To look at the concept of elasticity, it is first necessary to consider the ide...

HIGHWAY CAPACITY AND PRICE DEMAND ELASTICITY

of reality. A decrease in the price of elasticity of demand means that more drivers are going to want to clog...

PRICING STRATEGIES AND THE SEGWAY

From the start, the Segway was geared toward the pedestrian. But problems happened almost immediately, including a voluntary recal...

STARBUCKS AND COST ELEMENT OF PRICING DECISION

there is any outstanding debt, the interest on that would also be a fixed expense. The variable costs, on the other hand,...

IMPACT OF OIL PRICES ON THE AUTOMOBILE INDUSTRY

One of the culprits of all of this change involved spiking oil prices, which led to an increase in gas prices at the pump. This, i...

International Trade Increases and Oil Price Impacts

and as such this theory was built upon and developed by theorists such as Ricardo, which helps to explain, to a greater extent, wh...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...

Supply, Demand, and Cattle Price

provides a cushion that creates greater cash flow volumes. In contrast to the wild swings of the 1970s and 1980s, cattle pr...

Post 1970 Oil Prices

not meet demand the prices will rise, and this will happen until the demand drops off due to the price increase and supply and dem...

NASDAQ, AMEX/NYSE Common Stock Price Behavior

In twenty four pages this literature review considers common stock and the effects of price behavior. Ten sources are cited in th...

Oil Prices Explained Through Economic Theory

until sufficient buyers are attracted to the market with the lower prices to take up the excess demand (Nellis and Parker, 2000). ...

Bubbles in Asset Pricing

fair market value. One author states that economists are not in agreement with what causes bubbles; Federal Reserve Chairma...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Price Increases, the Australian Investment Property Market, and Concepts of Macroeconomics

the housing market under control. In looking at the impact of investment housing we have to look at the driving factors, what it...

Marketing Product and Price

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...