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Essays 61 - 90

The Real Reason for the Mac versus PC Rivalry

as Coke and Pepsi. The taste tests that used to be conducted years ago have a lot of similarities to the Mac versus PC phenomenon ...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

Marketing Mix Changes: A Good and a Service

Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone o...

ACER GROUP, CHINA MANUFACTURING AND FDI

initially slated to be introduced in Acers domestic market, then Greater Asia, mainland, China, followed by India, Russia and the ...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Strategy and Competitive Advantage at HP

2006, "PC sales in the US advanced just 2.6%. But in China they jumped 21%, to 23 million" (p. 42). If growth in China continues...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

Advanced Practice Nurse And Informatics

Elderly, which requires a document signed by the doctor as well as certain health records to be faxed. Even though the same report...

Management Information Systems - Pfizer

company do a lot of graphical work, a lot of number-crunching, a combination or what? If the company performs a great deal of grap...

Toshiba Tablet PC Development and Marketing Environmental Analysis

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Distribution Channels of Tablet PCs

costs, by taking control of the delivery they are also able to exercise more control over the schedules choosing their carrier and...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

System Upgrade for the XYZ Corporation

1992, but only minor upgrades have been carried out since the mainframes were new. At the time of its founding in 1985, XYZ...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Brazil Expansion of Sprint PCS

In five pages this paper discusses the market of Brazil in an examination of what Sprint PCS must consider before its entry with a...

Home Sweet Home Realty and Introducing Information Technology

In fourteen pages an IT automation proposal for Home Sweet Home realty is presented with suggestions that would keep costs below $...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...

Personal Computers, Mainframes, and Business

This is the oldest form of commercially-viable computing, of course. These are the inhabitants of "the computer room," that myste...

A Computer History

In ten pages an overview that takes a nontechnical approach to computer history from ancient abacus and punched cards from ENIAC t...

Computer Hacking and Information Warfare

In twenty pages this paper discusses PC users and small business in a consideration of Internet security breaches through computer...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...