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Essays 1621 - 1650

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Marketing Case Study of First Alert Smoke Detectors

This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliograp...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Marketing and Macroenvironmental Influences

In twelve pages this paper examines how fashion, weather, and economics environmentally influence a breakfast cereal for children....

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

BOTTOM OF THE PYRAMID: MARKETING TO SOUTH AFRICA'S LOWER-INCOME POPULATION

Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Peru’s Response to the 1929 Stock Market Crash

in October, 1929, had global repercussions, just as the latest financial meltdown did. However, the 1929 crash (thus far) seems mu...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

System X - Assessing and Improving Market Position and Level of Innovation

the market position, this can be further examined by looking at the potential target market. This includes small and medium sized ...

LEGO - MARKETING STRATEGY

estimated that the break-even point of this product could happen within the next three quarters. By treating SeriousPlay as...

MARKET DEVELOPMENT PLAN FOR CROC

Crocs success has all but ended (Raman, 2009). However, customers still want comfort. In analyzing Crocs fall, analysts poi...

MARKETING PLAN: TRAINING TO THE ROYAL SAUDI NAVAL FORCE

A plan to market Atlas Pro Learning Management System to Saudi Arabia's Royal Saudi Naval Force. There are 8 sources listed in the...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

ECONOMIC CRISIS, REAL ESTATE MARKET AND ROMANIA

their funds out of that country. In this paper well examine what the impact of the financial crisis was on this Eastern Eur...

MARKET STRUCTURE DISCUSSION

Discusses economics and market structure as it pertains to product differentiation, price and costs. There are 5 sources listed in...

BAJAJ AUTO - MARKETING CASE

origin issues, Zhonggi et al (2006) determined that Indian consumers actually prefer products from more developed countries than f...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

WEIS MARKETS AND MANAGEMENT

regard, a manager needs to determine the organizations goals, and how to achieve those goals (Rothbauer-Wanish, 2009). That inform...