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Essays 481 - 510

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Franchising of Fashion Cafe

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

Bayesian Logic and CoffeeTime's 'Borrow Information'

houses in closer proximity to the university or financial district turn a better profit than those in more outlying locations (whi...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Japan and Marketing a Health Business

Examples of an outward demonstration of nationalism resulting in a feeling of national identity can be seen by the way we will su...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...