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Essays 511 - 540

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Bayesian Logic and CoffeeTime's 'Borrow Information'

houses in closer proximity to the university or financial district turn a better profit than those in more outlying locations (whi...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

Japan and Marketing a Health Business

Examples of an outward demonstration of nationalism resulting in a feeling of national identity can be seen by the way we will su...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

Tourism and Family Structure Impacts

be in place regarding the time able to be spent on leisure. However, when looking at marketing these factors may be releva...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...