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Essays 391 - 420

MARKET STRUCTURE DISCUSSION

Discusses economics and market structure as it pertains to product differentiation, price and costs. There are 5 sources listed in...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

AN EXAMINATION OF COMPETITIVE PRICING THROUGH QUASAR COMPUTERS

the kneejerk reaction of moving pricing in response to competition is a sure way to failure. Price wars, the authors note, benefit...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Price Wars and Mismanagement

This 3 page paper argues that the primary cause of price wars is mismanagement and that this is why there are so few price wars se...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Price: “Love and Hate in Jamestown”

had no particular skills (Price). Price notes that Wingfield arrived in Virginia accompanied by a number of servants and a haughty...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Houses Prices in the UK 2003 - 2008

This 7 page paper looks at the pattern in the average house price in the UK from 2003 to 2008. The paper discusses the movement in...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

There is No End in Sight to High Gasoline Prices

course, while people today shudder at the thought of oil prices of more than $100 per barrel, it is prudent to discuss how that tr...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

The Economics of Ticket Pricing for Airlines

The writer looks at the economic impact of supply and demand on ticket prices in the aviation industry. The paper answers the ques...

Economic Issues in the Electricity Market

The elasticity and influences on the demand for electricity are identified and assessed. The impact that prices increase will hav...

Assessment and Plan for Team 83

underlying primary policy of the management will be to increase the share price for the benefit of shareholders. 1.1 The Strategic...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Influences on the Price of Bonds

able o repay the bond. This is a risk to all investors, and the level of the risk may be assessed by looking at the creditworthine...

A Skiing Industry Analysis

In five pages the issues relevant to the skiing industry are examined including causal factors of rising stock prices, weather con...

3 Types of Residential Real Estate Sales Contracts

In five pages land description, purchase price adjustments, and mortgage commitment sales contracts are discussed with legal land ...

Biotechnology Company Genentech DNA

account take up revenue. For Genentech we get the following Gross profit 2002 2003 2004 Revenue (a) 2,719.3 3,300.3 4,621.2 Cost o...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...