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Essays 361 - 390

Nurses & Liability Insurance

to a patient over the phone and trying to convey the urgency of that patient coming in for a consultation. The patient resists, so...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Assessing Roof Options for Baderman

needs to be multiplied by the time the material would take to install as the building would not be in use during that period. Th...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Americans Without Health Insurance

so as to reflect a more comprehensive and viable commodity for all Americans. Clinton even took a shot at it, however, one might ...

Various Questions For Activity Exam

Considering all the various entities of "realistic ethical counseling dilemmas" (Frame et al, 1997, p. 107) within the industry, t...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

How Firms Use Hedging Tools

The writer looks at the way a firm can protect itself from exposure to risk by using hedging tools. The use of currency purchases...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Exchange Rate Issues for Businesses

The way businesses may look at exchange rate risks is considered., The paper first looks at the potential of pricing goods in the...

Singapore Contract Law

English law, and the case of Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 indicates it is possible for a newspaper adve...

Example of Using the Exchange Rate Models

one country has an inflation rate that is 5% greater than the other, the country with the highest inflation rate will see their cu...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

History of Minimum Wage, Supreme Court to Rule on ACA

in the current minimum wage of $7.25, which became effective on July 24, 2009 (WHD, 2011). This history is also characterized by t...

Present Value of Contracts for Billy Wilson

discounted. The future revenue streams are discounted and then the signing bonus is added in to give a total value. The calcula...

Congestive Heart Failure, A Change Proposal for a PICU

(Mitsnefes, 2008). The survival rate for children with CKS is low, as children receiving dialysis live between 40 and 60 years les...

Reflections on The Ideal High School

This research paper/essay offers the speaker notes for a 12 slide power point presentation that pertains to the characteristics of...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Microsoft's Bid To Buy Yahoo!

clearly represents the best way to deliver maximum value to our respective shareholders" (TelecomWeb News Digest, 2008, p. NA). Th...

Yahoo! Value Chain Analysis

The company identifies five categories of service: "Marketplace; Information and Entertainment; Communications, Communities and Fr...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...