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Essays 451 - 480

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Spain's General Francisco Franco

write about the war and the long Franco dictatorship (1937-75), they often ignore the subject of caciquismo. During the first dec...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Case Study of the Exxel Group

measure of profitability as it shows how much net operating profit a company is making per dollar of total assets. Sometimes a ma...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

U.S., Standardized Laws, and Gun Control

do so in Florida without having to meet state permit requirements, according to the Miami Herald" (Anonymous NA). The tourist tha...

Case Study on the Process of Making Decisions

In seven pages this student supplied case study discusses the decision making process a committee undergoes regarding choosing a s...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Value Focused Supply Management by Alan R. Raedels

the essentials of project planning, Raedels outlines similar crucial information, but from a standpoint of how to maximize the sup...

Economic Relations and the Economy of Argentina

Were the central bank of, say Ecuador, to fix the exchange rate of the Ecuador currency directly to the value of the US dollar, pr...

Estee Lauder Company

$100 million (Born, 2000). The main products are fragrances with Youth Dew as the single most important. The Threat of Current Co...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Pennsylvania Internet Taxation

made out of state, where sales taxes are not collected. The law should mandate the submission of tax by purchasers of any item tha...

Case Study on CIF Contract and International Contract Requirements

also be seen as the natural forum. Where there is a dispute jurisdiction will become an important issue. Even where this is stat...

Visions Instruments Company Accounting Case Study

Fixed costs Rent 15,000 15,450 15,914 Power 1,000 1,030 1,061 Dies 10,000 10,300 10,609 Maintenance 3,000 3,090 3,183 Supplies ...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Big Business of Children's Marketing

ethical an unethical is much harder to distinguish. With Debra Shipley seeking to introduce new controls on marketing to children ...

China and Canadian Exports

of the rules. Even with this in place, theres no guarantee exports will get to market, as KFC learned (well examine this later in ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

A Case Study of a Supermarket Group

In looking at the performance for the last there years the dip and recovery can be seen. The figures are form the annual accounts ...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Women Influenced by Shopping Malls

once in a while, car show of sorts or other male oriented type of presentation takes over the malls of America. One sees an array...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...