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Essays 541 - 570

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Young Adult, History and Health Screening

This research paper presents the client's biographical background, his past health history and a well young adult behavior al heal...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

AFRICAN AMERICAN COWBOYS IN EAST TEXAS

Introduces results of research about African American cowboys, past and present, who live in East Texas. There are 3 sources liste...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Overview of Information Warfare

regimes. For example in Russia, when on 13th of January 1948 in Minsk Solomon Mikhoels is murdered in suspicious circumstances me...

Terrorism and a 'New Cold War'

but a few."2 On the home front, during World War I, it was considered imperative to ensure that a system of "elite decision-making...

Validity of Race

distinguishes among four "races" ("Race," 2005). With this new model, there seems to be a political message which is that race wa...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Iran's Kurds

but others see federalism as reasonable (2005). They believe that they can be a nation within a state. Radical groups do not se...

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

Time in The Sound and the Fury by William Faulkner

the novel. He is caught up in the outdated cultural mythos of the South, where men were suppose to be strong and women were virgin...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Catalan Identity in 'Teta I La Luna'

very essence of what it means to be a human being. These representations illustrate how and why a person acts the way he or she d...

Comparative Analysis of Holy Wars and Pilgrimages

which would earn remission of ones penances because of the great hardships which would be faced."3 The idea was novel, and danger...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Politics of Latin America and Women

legislative bodies the world over; since, when a woman enters government, she enters "a male domain. Parliaments were established...

School Financing in California

(Walter and Sweetland, 2003). Poorer districts might receive less moneys per student than richer districts on the basis of their ...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Origin and Development of Eugenics

part of the twentieth century there were innumerable examples of one group or another clamoring for the purification of the human ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Civic Participation According to Schudson

changes in the law, and ... by responses to developments in Europe" (Barone, 1998, p. 92). In the early years of the nation, acco...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...