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Essays 961 - 990

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Internet Explorer, Netscape

browser statistics compiler indicates that 76.1% of visitors employ Netscape Navigator and only 4.1% use Internet Explorer" (Wingf...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Exchange Rate Management

band" * "Crawling peg" * "Rates within crawling bands" * "Managed float with no pre-announced exchange rate path" * "Independently...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

Wal-Mart in 2007

healthcare spending" (Wal-Mart Stores, Inc., 2008; p. 5). * "Increasing store network" (Wal-Mart Stores, Inc., 2008; p. 5). Threat...

Toulmin Analysis of an Ad

having a "remarkable concentration of antioxidants including twice as many antioxidants as blueberries..." ("Quick-Loss AcaiBurn"...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Western Civilization of the Future

countrys blossoming authority. The two incidents that prompted such a drastic stance toward foreign policy dealt with Russi...

Public Libraries and Internet Filters

writing a report on breast cancer. At the same time, if the information were filtered, information on breast cancer would be banne...

Corn Commodity and Its Future

and its uses. Corn is a popular American vegetable and one that is grown in the Midwest. It is marketed to consumers in a variety...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

Canada's Globalization Opposition

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...

School Children, Internet, and Computer Classes

everywhere - in the workplace, in libraries, and in the home. According to a 1998 commercial survey, some 60 percent of American ...

Gaming and the Internet

the World Wide Web and other technologies by businesses to engage in wagering(Fahrenkopf 2001). This particular industry is coming...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

History of the Internet

In eighteen pages this paper presents an extensive history of the Internet with business, ecommerce, and user information provided...