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Essays 631 - 660

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

ObamaCare For and Against

This essay discusses the Health Reform Act of 2010, the Patient Protection And Affordable Health Care Act. The essay identifies th...

Television Families and Society

While discipline may fade, and the old image of the family matriarch and patriarch has vanished, a new sense of honesty and commun...

Hewlett-Packard's New Leader

This essay discusses HP's new CEO, Meg Whitman. The paper comments on her values and their alignment with corporate values, her pa...

Presentation for the Implementation of a Fall Prevention Strategy

The paper is a presentation designed to introduce and explain a new fall prevention policy for a home care nursing agency. The pr...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Leadership Styles Applied to Scenario

This leadership paper discusses Hersey and Blanchard's Situational Leadership model and Blake and Mouton's Managerial Grid as they...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

NEW ENGLAND PATRIOTS, MASSACHUSETTS AND NEGOTIATIONS

Examines the 1990s conflict between the New England Patriots and the Commonwealth of Massachusetts about a new stadium. There are ...

HRM at Riordan Hangzhou Plant

together. It is expected that the workforce will be able to work in cohesive teams. However, where there are a wide range of cultu...

McBride Case Study - Problems and Solution

of accountants appointed, which is likely to mean at the internal accounting functions on likely to be compliant. Corporate gover...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Suggestions for Wal-Mart

through to more human relations school processes, metrics that may be used to measure this may include scores in employee satisfac...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

A New Motivational Framework

The writer reviews motivation theory, focusing on the content and process theories, utilizing the existing knowledge to create a n...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Impact of Parts of Affordable Care Act

Their conditions range in severity from life-threatening like cancer to chronic conditions like heart disease (HealthCare.gov, 201...