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Essays 181 - 210

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Design, Perception and Human Engineering

In 10 pages the dashboard of an automobile is featured in a consideration that illustrates perception importance in product design...

Advanced Discussion on Perception and Human Engineering

In eighteen pages this paper discusses how the dashboard of an automobile can be further improved through speedometer display, rad...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Expanded Paper on Technology Impact on Jobs and Perceptions of Employees

below this mark in an emerging market. An emerging market is "a country making an effort to change and improve its economy ...