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Essays 961 - 990

Marketing Structure in The Grapes of Wrath

particular products or goods than other times of the year. In the novel we note this is the reality that rules the peoples lives f...

Amazon's Differentiation and Cost Advantage

a source of competitive advantage, however, that the two advantages of cost and differentiation are not compatible, and will creat...

Global Market Future Strategic Development of RyanAir

but with a limited offering such as Virgin Atlantic. The second group of airlines are the low cost airlines, these have, for the m...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

BT and BSkyB Strategy Alternatives

the port of the buyers over the company. This may include tools such as free upgrades and additional services where there are new ...

Microeconomics of the Portable Sony PlayStation

we need to understand the concept of supply and demand and the way this will impact on price. Where goods are supplied and the sup...

The Constraints of Conventional Wisdom and Sources of Data for Marketing Assessments

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Boeing and Airbus 'Sky Wars'

really doing. Some figures to come from the company are rather dismal and others deceiving. But Boeings problems are out in the op...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Telecommunications Act of 1996 and its Challenges

In four pages this paper outlines the consumer cost reduction, competition increases and deregulation problems associated with the...

Global Expansion of Outback Steakhouse

In five pages this paper discusses the various factors that pertain to global expansion of Outback Steakhouse in a consideration o...

Microsoft Antitrust Case Implications

In twelve pages the Microsoft antitrust verdict is examined in terms of its implications in terms of competition and the company's...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

Question Two of a Reebok Analysis

In ten pages this paper examines Reebok in terms of demand, competition, success, secondary interests, input availability, growth ...

The Need for Ethics Training Today

This 8 page paper argues that it is necessary to provide ethics training in today's business environment, where increased competit...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Current Trend Changing and Business Planning

In five pages a student submitted case study is used in examining how a medical practice can turn around through planning, core co...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Three Decades of U.S. Foreign Policy from 1945 until 1975

In five pages this paper considers the direction of American foreign policy from the end of the Second World War into the Cold War...

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...