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Essays 1261 - 1290

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Plan to Win at Merck

to be minimized by assuring that plans are very clear and that there is a recognition of the interdependencies between the differe...

Are Generic Strategies Obsolete

Porter identified are: entry barriers, buyer power, supplier power, threat of substitutes, and competitor rivalry (Quick MBA, 2007...

Toyota and the Influence of the Customers

and this has been allowed for in the way that products have been brought to market, there is also consideration of the way that th...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

MIS at a Large Snack Company

Interchange which exchanged information between computers. This allows employees in different areas to obtain information needed. ...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Increasing Foreign Direct Investment - A Research Proposal

achieved? 1.1 Aims and Objectives The aim of the research to look at the way that Saudi Arabia may increase the level of foreign ...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

How is Strategy Impacted by Institutional Factors?

Institutional factors have a significant impact on firms. This paper considers the way that different institutional factors will ...

Effective Recruitment and Retention

This HRM paper is presented as a set of answers to questions posed by the student. The questions include recruitment strategies fo...

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

Employment Services Providers

This paper discusses the most common strategies used by Employment services providers when trying to find a job for a disabled per...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Strategies for Educating on Health Topics

In a paper of three pages, the writer looks at health care education strategies. Various strategies are explored in notes for a po...

A New Strategy for Kudler Fine Foods

gourmet food through the concept of a premium retailer setting. The firm has been successful and now wishes to introduce a new str...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Educating Parents To Manage Child Eczema

(2006) commented: "Sleep disturbance from scratching affects the whole family, and witnessing a child scratching their limbs until...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Differences Between Leadership and Management

he said that management is about "coping with complexity [while] leadership is about coping with change" (Bencivenga, 2002). Tea...

Overview of Post Operative Management of Care and Interventions

and efficiently. Uscneurosurgery.com (2004), however, makes the point...

CHANGE MANAEMENT MODELS - CONTRASTING AND COMPARING

Andersons nine phases: preparing to lead the change; creating vision, commitment and capacity; assessing the situation to determin...

Abraham Maslow, the Hawthorne Studies, and Management's Human Relations School

impact on both the quality and productivity of the workplace. It showed that any environmental changes, could, in the short term i...