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“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Brazilian Slavery: 1550 -1888

nations had slaves. The laws of Moses acknowledge these slaves and dictate that Hebrew slaves must be kept in slavery only for a ...

Sustainable Tourism

the industry is one that is, or becomes sustainable. 2. As well as the potential negative impacts there are also a number of pot...

Harley Davidson

potential strategies which Harley Davidson could follow. 2. Situation Analysis 2.1 General Environmental Analysis Harley David...

Two Part Tariffs and the Consumer Surplus

costs to find the optimal levels of sales. However, this may also be seen as losing some potential income at the cost of making mo...

Financial Analysis of CSM

such as sales and administration, research and development as well as interest and any other costs, but before tax is deducted. In...

Advantages of Recycling

In five pages this paper discusses recycling in a consideration of its advantages and industry developments including green design...

Fire Services, '2 In 2 Out' Rule and OSHA

In three pages this paper discusses the fire services industry implications of the 'Two In Two Out' rule devised by OSHA. Ten sou...

Training in the Hospitality Industry

to the needs of the local and regional industry by adapting our programmes to its requirements" (Azema, 1999, p. hotel-school/). ...

Pharmaceutical Industry and Drug Pricing

argued that marketing strategies within the pharmaceutical industry will not be diverted as it will present inspired methods in or...

Components of Financial Analysis

quality products" (Chambers, 1996, p. 46). The company began to realize, however, that the real money was not in the nickel...

Case Study of Goodyear Tire and Rubber Co.

In five pages this paper considers the industry as a whole and then focuses on a case study situation involving Sears Roebuck's pr...

Hong Kong and Software Piracy

an inconvenience to manufacturers, whose economic loss was quite negligible. However, the end of the twentieth century finds soft...

U.S., European Union, and the Entertainment Industry

recently incorporated suggestive content into what can be argued a significantly more mainstream approach. Indeed, sexuality has ...

Billboard Magazine's News Articles

American culture. For instance, the article pertaining to the Atlantic Records preview spotlights one of the most recent technolog...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Process of Collective Bargaining

In six pages the collective bargaining process is explored with the primary focus being the early 1990s negotiations involving the...

The Long Career of the Aerosmith Rock Group

Marilyn Manson come along that do things for shock value, but people arent threatened by rock n roll anymore" (Hay 104). This real...

Industry Implications of the Merger Between Sprint and MCI WorldCom

it to become final, the outlook for the industry in the new century is that for the first ten years, it "will probably be dominate...

General Aviation Industry and Textron's Cessna

In five pages this paper explores the general aviation industry and then discusses Textron's Cessna in an analysis that consists o...

Travel Industry and Telecommunications

In fifteen pages this paper discusses how the global travel industry has been impacted by telecommunications. Eleven sources are ...

Tourism and How It Has Evolved

In eight pages the evolution of the travel industry from mass tourism to more individual approaches is examined. Eight sources ar...

Electronic Commerce and the Automotive Industry

In eight pages this paper discusses how the automotive industry has made the leap to ebusiness. Six sources are cited in the bibl...

A Review of the 3Com Corporation

the best products available on the market. In 1998, 3Com announced it intended to introduce a Palm Pilot with built-in wireless co...

Overview of Spain's Radio and Television Industry Development

In five pages this paper considers how radio and TV industries developed in Spain with issues including funding, ownership, censor...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Feminist Theory and the Nursing Industry

This paper addresses the ways in which the nursing field may benefit from a further understanding of feminist theory. This five p...

Progressive Era and the Influence of John Pierpont Morgan

This paper considers the influence J.P. Morgan had during the Progressive Era in seven pages with industry perceptions of Morgan a...

Singapore's Banking Industry and the Effects of International Mergers

In fourteen pages this paper discusses how the banking industry of Singapore has been affected by global bank mergers during the l...

1985 Robert Echols v. State of Florida State Supreme Court Case

wife unconscious. On their way to the airport, they discarded the gun, jewelry boxes, the victims wallet, and a bag taken from th...