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Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Mission Statements And Employee Behavior

the rules regarding overnight shipments - no more than 200 units could be shipped overnight, but, even so, John remembered the m...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Analytical Models and McDonald's

is a good chance that McDonalds will fare well because it has always had a winning strategy and many businesses have had problems ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Student Case Study on FLP

dollars, something not hard to do in the twenty-first century, many leading trust and estate attorneys recommend the Family Limite...

Scientist Bernd Heinrich

In six pages this paper discusses the scientists and his works and includes two of his research studies The Thermal Warriors: Stra...

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Politics and Healthcare Reform

In eight pages this paper discusses healthcare reform politics in an examination that includes reasons for the 1994 national healt...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Elementary Style Educatonal Censorship

While the list of individual books under attack continues to grow, recent protests - often orchestrated by national conservative g...

Montgomery County, Maryland's InterCounty Connector

In twelve pages this paper discusses the InterCounty Connector roadway project in Maryland's Montgomery County in a consideration ...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Overview of the Amsterdam Treaty

The Amsterdam Treaty seeks to tackle the unfinished business of Maastricht. The Maastricht Treaty was an initial response to the f...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Workplace and Resolution of Conflict

impact on the ultimate success of any project. Therefore, Gulbranson (1998) states that the manager/leader should always take step...