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Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Scientist Bernd Heinrich

In six pages this paper discusses the scientists and his works and includes two of his research studies The Thermal Warriors: Stra...

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Children of Mothers Dependent on Substances Who Are in Treatment and Empowerment

In five pages this paper considers empowerment strategies that may be applied to children whose mothers have been treated for subs...

Social Psychology and Campaigning for the Presidency

In six pages this paper discusses how social psychology is applied to presidential campaign strategies. Five sources are cited in...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

The Economy of Brazil 1994-1999

The writer gives an overview of the Brazilian economy, focusing on the years 1994-1999. The writer includes such statistics as GDP...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

A Mexican Family Businees and NAFTA's Impact Case Study

In a report that consists of 5 pages a Mexican second-generation family business is the focus of a case study to determine NAFTA's...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Overview of Sara Lee

In six pages this paper considers questions regarding the Sara Lee Company's strategy, structure, and future outlook. Nine source...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Strategic Overview of Wal Mart

In six pages this paper discusses Wal Mart's national and global strategies with the United Kingdom a major focus. Six sources ar...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

Preschool Behavioral Aggression Assessed

and Val, 2002, p. 458). Children were interviewed in terms of whether they had observed any behavior from their peers such as tha...

Development and Success of Ireland's Ryanair Airline

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

David Hackett Fischer's Paul Revere's Ride

battles of Lexington and Concord: the famous midnight ride is therefore presented in the wider context of the American struggle ag...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

U.S. Business and Its Systems of Pay, Evaluation and Rewards

while others find there is more advantage to increasing the level of insurance benefits. Still other corporations deem various co...

Human Resource Management and Efforts to Create or Promote Positive Organizational Behavior

that will have the greatest success. Organizational Structure In Singers heyday it was not necessary to operate at the grea...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

Violence Prevention in the Workplace

ex-employees who killed their boss doubled (pp. 43) Information from the National Safe Workplace Institute states that: "... viole...

Southwest Airlines and Continental Airlines Different Styles of Training

and distinctive history that on the 15th of July, 1934, with one single-engine Lockheed aircraft that took off on dusty runways in...