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Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Grand Caterpillar Strategy of Glen Barton

small part of the upgrades made by Barton, whose focus was on the external plan of diversification and global expansion. For examp...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Diversification Strategy of Boeing

has survived. In part, one can attribute this to its intense strategy. In fact, the company planned and pursued a diversification ...

A Rhetorical Strategy Analysis

In five pages the practice of 'wilding' and its evil influence are examined in terms of biased diction, definition, irony, and met...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Corporate and Performance Management Strategies

more likely to get some momentum in order to move forward toward the visible goals. Because of stiff market competition these day...

Business Policy and Strategy of Microsoft

In nine pages Microsoft's corporate policies are examined in a description of its background, mission statement, and legal situati...

Changing Business Strategy

In ten pages this paper examines organizational strategy in its various forms which are compared with military forms and Machiavel...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Kellogg's Corporate Strategy

In nine pages this paper examines Kellogg's in a consideration of its corporate history, strategy, mission, core competency, and t...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

Strategies of Retail and Shopping

This paper consists of three pages in which retail and shopping strategies in times of globalization and computer technology are e...

GE Analysis and Diversification Strategy

As the text points out (pp. 246), one of the greatest problems in acquiring or expanding a corporation is the integration factor, ...

Strategies and Opportunities in Options Trading

In twenty pages this paper discusses options trading and the various opportunities and strategies that are associated with them. ...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

eCommerce Strategy of Dell Computer

In sixteen pages Dell's ecommerce strategy is examined in a direct distribution business model discussion. Fifteen sources are ci...

Voting for Women and Political Strategy

In fifteen pages this research paper on political strategies examines women political candidates and establishing voter interest o...

Strategies and Trading Opportunities in Financial Engineering

such as downsizing, has a negative impact on corporate performance. Portfolio restructuring is slightly positive in its impact, an...

Industrialization Problems and Coping Strategies

In seven pages this paper considers how theorists of the nineteenth century proposed to cope with industrialization problems and i...

Marketing Strategies of Sun Microsystems

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

eBay's Future Growth and Strategy

$663,000 in profits (Lee, 1998). Investors appear to have lost all sense of reason in paying "an outrageous 780 times 1998 earnin...

Business Uses for Total Quality Management Intervention Strategies

Improving quality of production and corporate performance are discussed in this consideration of how intervention strategies may b...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Sales Strategy of Windmere Corp.

This paper examines the rebate sales strategy of the Windmere Corporation in five pages. Seven sources are cited in the bibliogra...

Video versus Real Simulation and Corporate Strategy

In twelve pages this research paper evaluates whether The Age of Empires video game can educate players on the real strategies mod...