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Essays 361 - 390
the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...
"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...
any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...
be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...
In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...
If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...
In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...
In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...
In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...
In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...
This research report includes items such as GDP, growth, the stock market and Citicorp stock. A carefully researched investigation...
In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...
utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...
other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...
the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...
In six pages the various ways of conducting market research that are available to an entrepreneur are examined. One source is cit...
The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...
This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project cont...
In ten pages this paper considers a new athletic shoes' line in an examination of appropriate market research with such approaches...
In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...
In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...
such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...
services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...
learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...
properly, is limited by their typical restriction to a two-dimensional plane (1997). In some way, it is not the research that is a...
both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...
other scholars point out that the researchers offer no explanation as to why the results should be interpreted as having two disti...
are seen in environments "that could not physically exist in the real world, a world where terrains and vehicles are created by co...
for my patients. Personal philosophy of nursing: Tourville and Ingalls (2003) offer a fascinating and very apt analogy to descri...
with college students as participants who were self-identified as adult children of an alcoholic parent concluded from the study d...