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Student Submitted Case Study on the Digital Company

with tools such as the balanced score card. If there is the need to change adapt or upgrade the systems this may be a difficult ...

Analog v. Digital Photography

still used for the artistic perspective that it brings, but the mainstream has adopted colour. The drawback in digital photography...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Administrative Assistant/Hospital Administration

for top executives of an organization (BoLS, 2008). They also aid physicians and researchers with the preparation of "reports, spe...

McAdams and Lambie's Personnel Preparation and Early Childhood Education Study

responding to student aggression. Each participant received a 4-page survey instrument. Forty-seven percent of the surveys were re...

Student Achievement/Achieving AYP

leadership providing "mapped, prioritized standards," which are then implemented with five general categories, which are: 1. Rese...

Business Issues in the Music Industry

acquired by larger companies seeking to grow through that route. Traditional retailers have blamed Internet retailers, piracy and...

Practicing Nursing in Pennsylvania

For example, in regards to nurse practitioners from other state, the law states, "The Board (meaning the Board of Nursing) may iss...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Social Inequality and Social Stratification in Raleigh, NC

culture founded on avarice. Politically, it seems to accepted as socially correct in many circles to argue that the poor deserve t...

Restaurant Industry and Digital Marketing

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

India as a Market for PC Sales

In seven pages this research paper discusses computer sales in a consideration of India's personal computer market. Six sources a...

Eastman Kodak's Problems

a competitive advantage. Porter defined two types of competitive advantage. These are cost advantage and differentiation. These ar...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

position prior to the introduction of iTunes and the way it changes the music industry, Initially the ability to distribut...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...