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Essays 271 - 300

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Justice and Epiphanies

ignited in their minds the light of an epiphany of understanding. A 2005 film which won wide acclaim, Crash, largely concerns ho...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Everyday Life 'Masks'

win. Finally, the student concludes: " Once the game is over, the game face mask is lifted and its back to the normal mask." In ma...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Air Crash Disasters

management of risk itself takes place in several stages. The first need to be the identification and assessment of the potential r...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Michael Lewis' Liar's Poker

bullies, throwing their weight around and creating underhanded backroom deals. This happens to Lewis one too many times and in the...

Speech on Using Seat Belts

age between 3 and 33 (2002 Top Causes of Death by Age Groups, 2003). At 35 and through the age of 64, cancer moves into the lead ...

A Review of Alive by Piers Paul Read

they are high in the Andes, where no food is to be had. We could, in reality, have a story that would read like "Lord of the Flies...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Aviation Safety and the Responsibility of the Government

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

Plane Crashes and Human Error

air crash in Arkansas, that occurred in 1999 was blamed on pilot error due to a poor decision to land "in a severe thunderstorm" (...

What Caused the January 2000 Crash of Alaska Airlines' Flight 261?

crash were multifaceted and included not only inferior aircraft parts but also inferior maintenance practices as well as questiona...

Post Train Crash Liability

The first aspect is to consider if a tort has occurred in the accident. to proceed we need to ensure that it is recognised for any...

Overview of De Havilland Aircraft Company

crew training, and flying the plane long distances, the Comet was awarded its certifications for flying passengers (Aerospaceweb.o...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Executive Briefing on the Concorde's 2000 Crash

Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). It focuses the efforts of all members of an organizat...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

A Look at Cannibalism as a Ritual and as a Means of Survival

In this paper, the author explores cannibalism from a ritualistic perspective and then takes a look at those who must take part in...

National Transportation Safety Board Investigator's Role

In five pages this paper examines air crash investigations in this consideration of the NTSB's investigator's role. Six sources a...

Causes of the 1998 Crash of Swissair Flight 111

In five pages this paper discusses the Swissair Flight 111 crash of September 3, 1998 in a consideration of possible causes. Five...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Overview of Pilot Error

In eleven pages this paper discusses pilot error and considers reasons behind airplane crashes that result and offers problem solu...

Delta Flight 191 Crash and Rescue Operations

following the crash when all the pieces of Flight 191 finally came to rest, all was quiet momentarily. At first it was...

Gabon and Economic Theory

In nine pages Gabon, Africa is examined in terms of its economic background with applications of Keynesian and Monetarist theories...