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Essays 421 - 450

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Consultant's Role

is that of self analysis and consideration of the tool used. The paper will start by looking at the tools used to analysis the cur...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

External Environment and Nike

of its offshore contract manufacturers, located primarily in Asia. The irony lies in the fact that Nike long has been viewed as a...

UK Restaurants and Garfunkel's

company. But as well see in the financial section, Garfunkels, despite changes to d?cor and expansion plans, is not necessarily th...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Change

to change, with minds open and a readiness to accept change is needed it is more likely to be successful (Thompson, 1998, Lewin, 1...

British Airways and Iceland Air's E-Commerce Ventures

Country Background and History Iceland is an island situated in the arctic region, north-west of the United Kingdom betwee...

P and O Princess Line and the Cruise Industry

line companies there are also a further 73 members which are strategic partners of the cruise line companies (WTTC et al, 2002). T...

Corfu, Greece Spa Expansion

the islands largest hotels offer spa services, and one, the Spa Hotel, includes spa services as a standard offering to hotel guest...

Strategy of Starbucks

formerly rejected out of hand. Without question, Starbucks products are classified as "premium" in every sense of the word....

Toyota Analysis

rates and a global operation which have been able to achieve large savings in the value chain and educe the time of production for...

Syria: Wal-Mart's Plan to Expand into the Syrian Market

also be influenced by the organisation which the effect, in understanding them the organisation is in the best position to influen...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Ryanair Macro Environmental Analysis

which the airline is able to compete without effective barriers. However, a major issue faced by Ryanair has been the impact of Eu...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Analysis of Macro Environmental Factors Influencing Samsung in the US

The writer examines the external influences which impact on the electronics firm Samsung. The competitive environment is examined ...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Assessment of Myers

of a PEST analysis, this looks at political influences, economic influences, social influences and technological influences. Th...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...