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Essays 331 - 360

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Nutrition and Child Development

This paper assesses the perceived importance of organic food and the question of whether organic food is better in terms of child ...

Issues for Restaurant Managers

The food and beverage sector is more likely to be challenged with harassment lawsuits because of the close environment in which em...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Overview of Food, Inc.

particularly disturbing because, as Michael Pollan, author of The Omnivores Dilemma, indicates in the film, eating such a narrowly...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

The Pitfalls and Positive Aspects of Biotechnology

ethical problem brought about by new technological innovations. And while food alteration may pale in comparison to the ethical co...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Junk Food and Children

Such junk food is apparently readily available in many high schools, perhaps with the understanding that high school students are ...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Israelis are More Likely to Prefer Certain Foods

based on their biological makeup as well as experiences. That said, there have been some studies done on food patterns (McKee & H...

Adding a Catering Business

highlights a company that provides party favors specifically for weddings, and how astute management of Internet search engine use...

Software Development Firm Business Structure

are personally liable for debts incurred by the partnership. The structure in that sense is comparable to the sole proprietorship...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...