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Essays 211 - 240

Merck and Strategic Planning

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

Mideast Pharmaceutical Company Operations

In five pages this paper discusses the U.S. pharmaceutical company opening of a North Africa and Middle East regional office in an...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Class vs. Online Education: Nursing Education

This research paper pertains to the debate over online nursing education versus the traditional, classroom education. The pros and...

Hate Groups Online and Social Media

This 3 page paper gives an overview of online hatred. This paper includes examples of online gate in social media and hate groups....

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Financial Forecast of IVAX Pharmaceutical Company

In six pages a pro forma statement is developed in order to predict IVAX's future growth by relying upon the performance of the pr...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

Options of eCommerce Payment and the Cost of Cyberspace

During the early days of pioneer settlement and economic development, this exchange revolved around the nearest general store or m...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Overview of Eli Lilly Pharmaceutical Company

In nine pages the Lilly company is discussed in a financial analysis that also includes its patterns of hiring and firing. Eight ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Bonds and Stocks Investment

In eleven pages this paper considers investments in bonds and stocks with online trading among the topics of discussion. Six sour...

Financial Overview of Schering Plough Pharmaceuticals Company

In seven pages this report presents a financial overview of Schering Plough and the challenges associated with being a global phar...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...