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Essays 361 - 390

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

NO Government Bailouts!

This is the boom-and-bust cycle that economists occasionally try to pronounce dead, only for it to rise up again to prove those ec...

Asian Agri and the Palm Oil Induatry

correct misconceptions which have resulted in constrained demands from some markets. 2. Introduction Asian Agri needs to make dec...

An Industry in Decline; Directory Enquiry Services

results in increased growth as competition brakes out, increasing service levels and decreasing prices. The usual economic models ...

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Multicultural Communication; Potential Difficulties

effective it needs to be understood by the people whom the ideas are being communicated to. There is a communication failure when ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Environment of Employment Relations in South Korea and France Compared

distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Psychopathology and Aileen Wuornos

as theyre treated" (Burns, 2003). Human behavior is a complicated and curious equation. The answer to why a particular rea...

777 Launch from Boeing

around metropolitan airports were lodging and winning lawsuits focusing on noise, and carriers were becoming concerned about the a...

New York's Urban Environments

This 10 page paper describes various experiences in urban environments in New York City. The environments include a factory, a wel...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Case Study of Four Winds Marina

II. MAJOR OPPORTUNITIES & THREATS IN EXTERNAL ENVIRONMENT Threats that were present to the external environment included the pote...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Family and Nursing Practice, Dialysis Unit

that the concept of family that is most helpful to nursing practice is one that considers not only members of the immediate nuclea...

Mankind and the Environment - Exploitation or Stewardship

present without compromising the ability of future generations to meet their own needs" (WECD, 1987). This approach clearly indica...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Brazilian Culture and it's Influence on Business

ended than the monchronic and not tied to a set timetable, many task as seen as being able to be completed and it is the completi...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...