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Essays 361 - 390

Home Video Game Industry Case Study

"take" was enough to convince him that he was on the right track. He was-it was the start of an entire industry. Bushnell talked ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

NO Government Bailouts!

This is the boom-and-bust cycle that economists occasionally try to pronounce dead, only for it to rise up again to prove those ec...

Asian Agri and the Palm Oil Induatry

correct misconceptions which have resulted in constrained demands from some markets. 2. Introduction Asian Agri needs to make dec...

An Industry in Decline; Directory Enquiry Services

results in increased growth as competition brakes out, increasing service levels and decreasing prices. The usual economic models ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Mankind and the Environment - Exploitation or Stewardship

present without compromising the ability of future generations to meet their own needs" (WECD, 1987). This approach clearly indica...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Family and Nursing Practice, Dialysis Unit

that the concept of family that is most helpful to nursing practice is one that considers not only members of the immediate nuclea...

Brazilian Culture and it's Influence on Business

ended than the monchronic and not tied to a set timetable, many task as seen as being able to be completed and it is the completi...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Collective School Perspective

at the past and the philosophies that have created the present. Resnick and Hall (1998) point out that the current educational s...

Conservation And The Environment

natural resources as did President Franklin D. Roosevelt forty years later (Petulla, 2001). Conservation to preserve the environm...

Assessment of an Article by Jackson and Schuler

and context, with the needs and processes being prioritised which leads to the development of organizational policies and strategi...

Training and Development in the Commercial Environment

the years, to return to a high reliance model would be difficult and would undermine motivation as adults would feel they were bei...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Professional Ethics: Nursing Inmates

all aspects of professional nursing and a nurses obligation to patients to provide ethical and professional quality care. The firs...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Analysis of Sandra Steingraber’s Living Downstream

Both have been linked to cancer" (p. 6). This began, for Dr. Steingraber, a lifelong crusade to educate herself and others about ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Psychological Impact of Stressors

the stressor is so strong that it causes a person pain, the fight or flight response can be activated. It also engage a stimulus-r...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...