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Essays 241 - 270

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Analysis of Airbus

influences,. This paper will look at the competitive environment and at the internal environment in order to use the information t...

EU Enlargement and its’ Influence on the Commercial Environment

of trade with increasing levels of outsourcing, and with the ability of nations to undertake a degree of specialization there are ...

The Practice of Corporate Governance at British Petroleum (BP)

British Petroleum, which now incorporates Amaco, is highly active within the energy sector, specifically the oil industry. The wri...

Service Organizations in the Implementation of TQM

from its introduction. The meaning may be different to the various people or organizations that implement or study it as there is ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Hyundai and The Macro Environment

the company was founded in 1968, this was a Cortina, a model that had been developed by Ford and was manufactured under an agreeme...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Environment, Technology, and the Black Triangle

In five pages this paper examines Europe's Black Triangle and how it relates to the development of industry and technology and in ...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Elevator Industry's Hydraulic Oils

areas, such as the impact on the surrounding environment. Even small quantities of leaked oil can result in widespread areas of po...

Financial Services Industry, Significant Developments and Trends

a thing of the past, only to find that even those who conduct most of their banking online still want to be able to visit a branch...

Top Guard Security Company Environmental Analysis

the requirements of homeland security, which takes place at national and local levels for all clients of security companies. Top G...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

Strategic Formation

as taking advantage of any positive circumstances. In understanding these external forces the business manager will be bet...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...

Environmental Problems Caused by the Coal Industry

United States was forced to take a good, long look at just what environmental damage had accumulated over the first half of the ce...

Environment, Agriculture, and Population Growth

which do little toward runoff purification and which, in reality, add to both the volume of the runoff and its pollutant load. Th...

External Analysis of Boeing

example. The plane will have "an entirely new electric-based architecture" (Wikipedia, 2005) with every subsystem being revised to...

The Impact of the Digital Ecosystem among Businesses

matter, goods are seen on the web pages of the internet and tare then sent out, where the goods are digital they can be delivered ...

Fundamental Theories/Nursing Faculty Shortage

in nursing educators aged 36 to 45 (Lewallen, et al, 2003). To complicate matters further, recent statistics show that nurses wh...

Turkey; Updating a TOWS Analysis Assessing the Potential for A Microelectronics Industry

Justice and Development Party (AKP), an Islamic party, are the first party in recent times to be able to rule without the need to ...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...