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Essays 271 - 300

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

The Ethics of Pricing and Access to Health Care: A Social Justice Issue

problem of expansive pharmaceutical pricing and the social impacts for the nations poor. The Scope of the Problem One of the m...

Justifications for Selling Pharmaceutical Products at a Narrow Profit Margin

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

“Slowing down heart rate cuts MI risk”

90bpm are of particular concern and associated with the worst outcomes but even resting heart rates exceeding 60bpm are reason for...

Pharmacists Ethics

senior citizens (Editors, 2006). An overwhelming majority of more than 800 pharmacists surveyed said that it was their responsibil...

Hydrocodone: An Overview

2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Asthma and How to Live With It

through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

History and Financial Position of Merck

this once giant drug company is definitely suffering a mid-life crisis. Background Merck, which is headquartered in Whiteho...

Share Buying Recommendation for Sicor Inc.

is relatively cheap or expensive when compared t the rest of the market. The lower the number the faster the company will earn its...

Pfizer Capital Costs

industry average is 9.91%, and for Pfizer is still lower, but gives different results, this time of 8.54. This may also be seen as...

Clozapine Compared To Effects of Other Pharmaceuticals

Willwerth, 1992). Anxiety and depression are common (Wallis and Willwerth, 1992). Approximately eighty percent of individuals tr...

Stem Cell Research and its Advantages

It should be noted that this embryonic tissue is available as a corollary of infertility treatment or abortion,...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

Vyaderm Pharmaceuticals Performance Incentives

EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...

Cambridge Antibody Technology and AstraZeneca

his own (Irving and Verdin, 2004). The FDA Administration tried to immediately distance itself from the regulators comments but th...