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Essays 121 - 150

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Economic Principles Applied to Pharmaceutical Companies

fewer people able to afford the goods. The converse is also true, as process fall then there is usually an increase in demand, as ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

An Ethical Consideration of the Drug Companies

Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...

Big Pharma Exposed

grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...

Global Economy and Health Care

is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...

“Generation Rx”

do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...

Issues Involving Pharmaceutical Liability

In twelve pages this paper discusses liability law as it pertains to the pharmaceutical industry with specific cases and problems ...

Pharmaceutical and Nutraceutical Company Upsher Smith Laboratories of Minneapolis, Minnesota

United States to support the trend of hospitals switching to a system of unit-dose drug dispensing in order to improve accountabil...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Pharmaceutical Industry and Drug Pricing

argued that marketing strategies within the pharmaceutical industry will not be diverted as it will present inspired methods in or...

AIDS Research and Global Pharmaceutical Industry

In forty pages this research study examines the international pharmaceutical industry in an overview of global acquisitions, merge...

Golbal Harmonization and the International Conference Considering It

This twenty three page paper provides a detailed look at the conference proceedings and the complicated issues that emerged. Drug...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Societal Impact of the Pharmaceutical Industry

In five pages this paper assesses the societal impact of the pharmaceutical industry. Five sources are cited in the bibliography....

Year 2035 and the Pharmacy Profession III

In six pages this paper contemplates what 2035 would have held in store for the pharmaceutical industry had there been passage of ...

Hippocampus ingens Seahorses

In five pages the Hippocampus ingens species is emphasized in this overview of seahorses that includes biology as well as pharmace...