YOU WERE LOOKING FOR :Pharmaceutical Marketing
Essays 151 - 180
caused a greater demand for information, as well as product. That information is made available through the increased and strategi...
someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...
that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...
Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...
of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...
a health crisis and this takes priority (Legal Information Institute, 2005). Nonetheless, if Gentura offers the drug at a price b...
allow the two figures to be taken and then assess. As there are different patterns in different industries we will choose two indi...
for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...
organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...
constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...
lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...
will attempt to draw several broad projections about the future of the industry, based on an in-depth examination of emerging biot...
greater demand on health care services as more of them cross that line from employed to retired. Projections are just that,...
for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...
orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...
seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...
In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...
Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...
This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...
"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...
through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...
would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...
so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...
Ethical violations and philosophical theories in the case of PharmaCARE, a fictitious pharmaceutical firm. There are 8 sources lis...
Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...
This film review pertains to "Medicine Man," a 1992 film directed by John McTiernan. The writer gives an overview of the plot, whi...
and school- or community-level factors associated with receiving a diagnosis of ADHD" According to recent...
is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...
do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...
grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...