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Essays 211 - 240

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

New Pharmaceutical Company Startup

work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to ...

Article Review on Canada's Resistance to US Drug Sales Pressure

article provides a polite, superficial look at the problem. 4. This is a financial issue. IV. Conclusion This article should...

Financial Overview of Schering Plough Pharmaceuticals Company

In seven pages this report presents a financial overview of Schering Plough and the challenges associated with being a global phar...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Information and Issues Pertaining to SKB

In twenty pages this paper examines SmithKline Beecham Pharmaceuticals in an overview of its financial performance and industry st...

Use of Lithium Within The Field of Psycho-Pharmacology

notes that another five percent are victims of occasional despondency, with one of every six people succumbing to a "serious, or m...

AIDS Research and Global Pharmaceutical Industry

In forty pages this research study examines the international pharmaceutical industry in an overview of global acquisitions, merge...

Golbal Harmonization and the International Conference Considering It

This twenty three page paper provides a detailed look at the conference proceedings and the complicated issues that emerged. Drug...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

Accreditation in Nursing

creates a document that addresses the extent to which the program is in compliance with the standards for accreditation published ...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

US Political Influence of the Pharmaceutical Industry

18.5 percent profit margin, more than four times that of all other industries" (Barry, 2002, May). With that money the drug indust...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

Pharmaceutical Industry of Japan

In ten pages this paper discusses drug development and issues including research and birth control as they relate to the pharmaceu...

Pharmaceutical Industry PEST Analysis

likely not endear the FDA to elderly people who at this point cannot afford medication and are forced to go over the border to pur...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...