YOU WERE LOOKING FOR :Pharmaceutical Marketing
Essays 211 - 240
In fifteen pages the biotechnology and pharmaceutical industries are contrasted and compared in a discussion of various issues rel...
industry average is 9.91%, and for Pfizer is still lower, but gives different results, this time of 8.54. This may also be seen as...
and it sells Zantac under the Warner-Lambert name, another acquisition (Hoovers, 2002). It was Warner-Lambert who manufactured Lip...
this once giant drug company is definitely suffering a mid-life crisis. Background Merck, which is headquartered in Whiteho...
is relatively cheap or expensive when compared t the rest of the market. The lower the number the faster the company will earn its...
lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...
will attempt to draw several broad projections about the future of the industry, based on an in-depth examination of emerging biot...
demand and unemployment. When Ronald Reagan entered office, he initiated his famous "supply side" economic theory with its "trickl...
just came on the market. This paper will demonstrate that this difficult career can be rewarding as it provides a worthwhile livin...
The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...
care issues will explore the relationship between European think tanks and the multinational pharmaceutical companies, specificall...
the cost and regardless of who pays for the care that individuals receive. Though grossly oversimplified, the skeletal structure ...
drug can work under "ideal" conditions rather than a real-world environment, tend to take place in controlled artificial environme...
to expand their capacity for research and basically, to increase their overall productivity (Borchardt, 2000). The analysis fram...
caused a greater demand for information, as well as product. That information is made available through the increased and strategi...
"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...
This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...
through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...
already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...
in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...
that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...
time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...
In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...
the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...
What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...
the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...
This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...
pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...
if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...
include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...