YOU WERE LOOKING FOR :Pharmaceutical Marketing
Essays 211 - 240
so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...
constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...
senior citizens (Editors, 2006). An overwhelming majority of more than 800 pharmacists surveyed said that it was their responsibil...
than obligations to the government; second, "the distinction between therapeutic and nontherapeutic research is taken to have mora...
will attempt to draw several broad projections about the future of the industry, based on an in-depth examination of emerging biot...
EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...
Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...
lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...
organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...
for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...
and school- or community-level factors associated with receiving a diagnosis of ADHD" According to recent...
someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...
This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...
through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...
"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...
do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...
grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...
is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...
already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...
in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...
of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...
and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...
singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...
Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...
the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...
is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...
be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...
legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...
marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...
children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...