YOU WERE LOOKING FOR :Pharmaceutical Marketing
Essays 1 - 30
emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...
be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...
In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...
In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...
marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...
the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...
In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...
pharmaceutical industry is that its extraordinarily research-intensive, especially in the United States (Mossinghoff and Bombelles...
to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...
Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...
trials,. This has limited the firms opportunities in terms of raising more equity, and has placed LAB Pharmaceuticals in a difficu...
any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...
obtained from economies of scope and scale had been a major driving factor behind the level of mergers and acquisitions which are ...
greater life expectancy increases the potential markets for treatments associated with the process of aging, from arthritis to hea...
In a paper of six pages, the writer looks at the moral obligations of pharmaceutical companies. Philosophical arguments are made t...
This paper considers separate and distinct issues. The first section discusses what the Food and Drug Administration does and what...
the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...
picked up through government programs and often receive quality health care. Those who make too much money to qualify for free med...
In twelve pages this important pharmaceuticals' company's China expansion is discussed. Seventeen sources are cited in the biblio...
airplanes. It is hard to live in America without seeing many obese people every day of their lives. What is obesity and how is it ...
A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...
school and through friendships. The student has been involved in the pharmaceutical industry in the past and likely knows many peo...
A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...
too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...
In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...
be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...
(or at least to help reduce the side effects of this immune deficiency disease). The reality of the situation is, however, ...
p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...
2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...
In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...