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Essays 541 - 570

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Format and Programming of 4 Major Radio Stations in New York City

In fourteen pages this paper examines 4 popular NYC radio stations WLTW, WWRL, WQHT, and WBGO in an analysis of their format, prog...

The Reasons for Income Differences

It has been said that the middle class is disappearing and income variances are widening. In seven pages, this writer discusses wh...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Sunscreen Marketing In The Caribbean

for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...

1990s' Bull Market

In five pages this paper discusses the bull market of the 1990s in an analysis of longstanding contributing factors. Five sources...

IBM Investment Analysis

In two pages IBM's market is evaluated in an analysis of industry changes and whether or not the company represents a good investm...

Stock Market Investments and Risks

In eight pages this paper discusses stock market investments and risks in a consideration of mergers, scandals, and an analysis of...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

UPS

of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THRE...

Tropicana Juice Marketing by PepsiCo

drink operations include the business of Seven-Up International. Pepsi beverages are available in more than 190 countries (PepsiCo...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Retail Clothing Industry of the United Kingdom

and store cards are frequently used on. However, in recent years, when the economy has been slower there has been a shift in spend...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...