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Essays 241 - 270

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Syria: Wal-Mart's Plan to Expand into the Syrian Market

also be influenced by the organisation which the effect, in understanding them the organisation is in the best position to influen...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

McDonald's Marketing Analysis

felt by the consumers is seen in the way an individual can walk into any McDonalds in any country and know what to expect. This i...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Alpha Personal Dental Care Systems (Case Study Analysis)

to the current idea, the concept of the toothbrush is more than just an implement where the brush portion could be changed every s...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...