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Essays 511 - 540

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Business Tax Planning

taxes, such as shifting income, which would require the company to have more than one entity and by shifting deductions (King, 200...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

Brainstorm Café; Executive Summary

sold. The caf? will have its own in house bakery providing the food so that there is the assurance a constant provision of fresh, ...