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Essays 811 - 840

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Organizing for Effective New Product Development The Moderating Role of Product Innovativeness by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert

In five pages this marketing text is reviewed in an evaluation of a team approach and organizational structure among other topics ...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Property Sector and Market Forces

In five pages this paper presents short essay regarding property market issues and the impact of market forces including redevelop...

Health Care Market and Price Elasticity

is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Gymboree, France and Business

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Linear Product Company Production Analysis

In ten pages this paper discusses a linear product company in a production analysis that includes seasonal needs, time management ...

Analysis of a Linear Products Company's Production

In ten pages this company's production requirements are analyzed in a consideration of inventory and costs. Two sources are cited...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

China's Stock Market Situation

In five pages this paper discusses the GDP, market data, and stock exchange as each applies to the stock market situation of China...

A Corporate Financial Analysis of American Home Products

In this paper consisting of eight pages ratios, gross margins, profit margins, interest coverage, and returns on sharholder's equi...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Product Maximization and Monopolies

has been victim to a barrage of pressure from both its public and private constituency encouraging the disapproval of such an unde...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...