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Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Floor Planning for Health Care Facilities

station is situated just before the facility branches into two main hallways, along either side of which are situated the twelve e...

Changing the Views on Mental Health Care

is dedicated to the memory of Linda Anderson, research writer, mother and friend....

Health Care Industry Differentiation Strategies

high-competition field is positioning. By utilizing positioning appropriately, in conjunction with competitor and demographic rese...

Marketing Segmentation for Health Care

is through the process of market segmentation. Segmentation enables an organization to identify critical demographic features of a...

Health Care and Entrepreneurship

recognize a marketable opportunity upon which to capitalize. The second step is the "development of the business plan" (Hisrich, 2...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Health Care and Entrepreneurship

at a predominately corporate level, the work of union activists, and was granted to workers as one of the benefits of their employ...

OP-ED PAPER: WORKING ON HEALTH CARE IN THE UNITED STATES

took place mainly in acute-care facilities; in other words, hospitals. Much of health care was delivered in these hospitals by doc...

Universal Health Care: The Ongoing Debate

Health care in the United States is a fundamentally different animal than it is elsewhere in the world. Certainly, the country has...

Health and Business Statistics

the business. Otherwise, it could impact sales margins. For example, if a statistician attempts to conduct a statistical analysis ...

A Pre-Operative Nursing Care Case Study

male smoker, who was admitted for surgery for a right inguinal hernia. At 99 kgs and just 153 cm tall, Mr. Taylors Body Mass Inde...

Career Planning

first essential step in the pursuit of any lifelong goal such as this is to develop a "five year plan". In the development of su...

Health Care Management Models

there is a pressing need to "make clinical goals specific, roles explicit, [and] processes clear" (Phillips, 2005). For instance, ...

Health Care and End of Life Decisions

become a prominent question in the care of patients. Society and medical practitioners continually face many dilemmas at the end ...

Similarities and Differences in Health Care Statutes

by ten years in prison and an undetermined fine. One of the most obvious differences between this statute and the others is that ...

Case Study on Prison Reform

care is a basic survival need. Without adequate health care, they could and sometimes do die. There is empirical evidence that the...

Nursing and Mandatory Overtime

issue of regulatory interest when attached to direct patient care (Nursing, 2004). As few nurses with no patient responsibilities...

A Health Care Fraud Opinion

not just the physician but also the office assistant. The lesson that this case provides is that agreements regarding fraudulent ...

HEALTHCARE AND NEEDS FOR AN AGING POPULATION

group 85 years and older is now the fastest-growing segment of the U.S. population (Dramatic changes, 2006). Furthermore, accordin...

The Interdisciplinary Value of Complex Adaptive Systems

past century has been the fabled "Unified Field Theory", the theoretical perspective that unifies all scientific disciplines such ...

Patient Privacy and Health Care Ethics - An Organizational Study

Florida cancer center, one can successfully examine how organizational structure and governance, as well as an organizations cultu...

Best Practices and Satisfaction in Health Care

many professionals feel is attached to a strong desire to do the right thing. When organizations are engaging in unethical practic...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Health Care Funding Alternatives

recently become one of the most controversial and important of all political discussions. Having dominated the debates surrounding...

The Health Care Systems in Israel and Venezuela

There are similarities in health care delivery in Israel and Venezuela. however, there are significant differences. This ten page ...

United States and German Health Care: A Comparison

among the best in the world, with figures of 83.0 years for women and 79.6 years for men, while the United States has an average l...

The Health Care Industry and Electronic Communication

one technologically based communication modality-e-mail, a web-based forum, and so forth- involving patients and health care provi...

Health Care Ethics and Tort Law

what actions are morally right, and which are morally wrong. As such, it is an area of study with a great deal of ambiguity. There...