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Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

An Analysis of BBC Brown Boveri

Current trends which have an impact on this Swiss company is considered. Much of the information relayed is historic and Porter's ...

Layoffs and AT&T Employees

The effects of AT&T corporate downsizing and the impact on employees who have survived the 'ax' are examined in this paper con...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Amsterdam's Geographical Environment

as the "Venice of the North" due to its preponderance of canals (PG). Amsterdam, after all, is a city built in, on, and around bod...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Proctor and Gamble Communication and Management Issues

its category in Europe for all of 1997, and the company achieved that record in the face of intense competition for the market (Mi...

Europe and the Protestant Reformation

In five pages this paper examines how Europe's sociopolitical structure was impacted by the Protestant Reformation in a considerat...

Economic History of Italy

In eleven pages this paper discusses the economy of Italy that existed before and after its unification and the impacts of 2 world...

Embargoes and the Relations Between the United States and Haiti

In five pages this paper discusses embargoes and their impact with the emphasis being on the UN and United States sanctions on Hai...

U.S. and France Labor and Social Security Issues

In six pages this paper compares the U.S. and France in terms of each country's Social Security systems and the impact of labor ...

Authority Compliance as a Dangerous Social Characteristic

In 3 pages the human nature experiments of Stanley Milgram are examined in a consideration of the negative impacts of blind author...

European Union and Individual Nations in the Future

In eight pages the future of the EU in the next decade is assessed from legislative, political, and economic perspectives with th...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

1887's Dawes Act

In three pages this paper discusses the 1887 to 1934 U.S. General Allotment or Dawes Act and its impact upon Native Americans and ...

Reformation Concepts of Skepticism and Faith

ways. The year that Luther proclaimed his differing religious beliefs, the year of 1517, was the year in which Magellan and his f...

Washington Mutual and Banking Sector Changes

In five pages the U.S. banking sector is examined in terms of recent changes with the focus of how this has impacted Washington Mu...

Economic Acceleration and Growth Slowdown After a War

phenomenon of world conflict continues even today. What is at the heart of global conflict, and why is it important to unde...

Comparison of a Bank and Interest Loan Corporation in Managing Liability and Interest Rates

In five pages this report discusses General Motors in a comparison of interest loan corporations and banks as they involve interes...

Research Proposal on Standardized Testing of Third and Fourth Graders

In eight pages this research proposal studies the impact of standardized testing upon students in third and fourth grades with pro...

Postmodern Playwright Marina Carr

theatrical works - old and new. One of those "new" Irish playwrights is Marina Carr (1964 -- ). Irish Invasion of Theater...

Alienation and Globalization

In 5 pages this paper examines the impact of globalization on alienation as perceived by Doris Lessing, James Joyce, and D.H. Lawr...

Characterization of Addie Bundren in William Faulkner's As I Lay Dying

In five pages this paper examines the impact of Addie's death at the beginning of William Faulkner's As I Lay Dying to present the...

Overview of the Boston Marathon

In eight pages the Boston Marathon and its historical impact upon the city of Boston are examined. Eight sources are cited in the...

TVA Overview

The Tennessee Valley Authority is the focus of this paper consisting of ten pages in an overview that includes history and its env...

Connection Between Health Care Spending and Income

In five pages this paper examines the correlation between income and spending for health care with elasticity, insurance impact, a...

Mike Lupica's Mad As Hell How Sports Got Away from the Fans-And How We Get It Back

In 5 pages this text and the impact of greed on sports and how fans can assist in halting this disturbing trend are examined. The...

World War I - The Trenches

dreadful sound. The ground shook under the shock of the exploding shells."4 The battle of Verdun began with nine long hour...