YOU WERE LOOKING FOR :Political Advertising Changes Since the Eighties
Essays 61 - 90
In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...
In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...
an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...
In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...
The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...
In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...
care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...
of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...
provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...
items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...
unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...
of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...
to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...
Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...
in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...
presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...
In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...
buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...
In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...
In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...
expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...
Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...
In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...
the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...
market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...
20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...
the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...
contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...
(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...
Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...