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Essays 511 - 540

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

First World War Attrition Strategy

this generals concepts, many questions crop up. Why was he successful against the Russians while unsuccessful against the French? ...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Successful Presidential Campaign of Dwight D. 'I Like Ike' Eisenhower

much less "modern" Republican than Eisenhower, would win by a landslide (Edwards PG). Eisenhower proved to possess what has been ...

Social Psychology and Campaigning for the Presidency

In six pages this paper discusses how social psychology is applied to presidential campaign strategies. Five sources are cited in...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his artic...

Presidential Campaigning, the Toulmin Argument, Jeremy Bentham, and David Hume

In five pages this report contrasts and compares the conservative Bentham with the liberal Hume and then applies their concepts to...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

NGO Development and Benefits

2008). The philosophers that Sen refers to as being foundational to transcendental justice include individuals such as "Hobbes an...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Philip Caputo’s Policy Paper to Richard Nixon’s 1968 Presidential Campaign on Vietnam

The following represents what Caputos policy paper to the Nixon campaign about the conduct of the conflict might have looked like....

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The 2008 Presidential Election

her gender. Many, Republicans in particular, contended that neither Clinton nor Obama were suitable presidential contenders. The...

The Leadership Style of Barack Obama

out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders i...

Uses of Technologies in the 2008 Presidential Campaigns of Barack Obama and John McCain

encourage the sharing of videos on YouTube and Brightcove (Yadav). Early in his campaign, Barack Obama acknowledged the importanc...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

The Role of Religion in the 2008 Presidential Campaign

the are hungry for a pragmatic, much less ideological, approach to the problems the country confronts" (Daniel and Holladay). Th...