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Essays 661 - 690

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

British Politics: Impact Of Present Elections And Present Electoral Process

politics, British media are "barred from carrying election advertising apart from brief party political broadcasts which are carri...

Silent v. Sound/Art in Film

"at heart, I was always a silent movie man" (Twatio 14). One reason why early silent films appear odd or stilted to modern audie...

Online Coverage Of A News Story: Comparison

to exhume personal details of the episode that bear no benefit to the reading audience other than to give them an inside glance to...

Film & Graphic Novel/Diabolique & Persepolis

staff and the students (Diabolique). The camera perspective enters the school. It is break time and other characters make their ...

Major Cosmetics Company Analysis

Large organizations recognize the need to have a digital presence today. They may approach it differently but they are looking tow...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

21st Century Terrorism

or was considered newsworthy--it blew the Gary Condit scandal off the map--the media coverage was unrelenting. It went on for days...

Worldwide Negative Effects of Media Advances

more beneficial than the solitary activity of watching television, or have people merely altered their focus from one screen to an...

Causes and Effects of Violence in Schools

to violent acts in the news and other programming content. Television is not alone in this respect, however. Newspapers and even...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Enron and Ethics of the Media

see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of socia...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Power Shift from Media Owner to Attention Owner

limited for example, just because Miramax has been banned form the distribution not prevented people viewing the film. However e...

Comparing Two Articles Regarding Africa and the AIDS Epidemic

population, but they are taking a hands-on approach to fighting "against the scourge" (Bayingana). According to Dr. Agnes Binagwa...

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

Media, Sexism, and Racism

male, larger than average with a sports jacket. Further forward is anther stereotype image, the black man with gold chains and a...

Adolescents and Crime

possibilities; and other issues. They also dont seem to understand that older people were once young, and therefore understand th...

Journalism, Truth, and Manipulation

basis. Those who support the atypical stance of those like Fisk, however, have the courage to step up to the journalistic plate a...

Mass Media Summary

the foundation upon which all journalists are obligated to utilize with regard to their respective subjects, yet a reality not man...

Process of Health Promotion in the Media vs. Peer/Family Influence for Individual Change

be argued, then, that peer and family factors play a major role in how health messages are spread to change at-risk behaviors. Pu...

Myanmar and Function of SMEs

Asian currency crisis of the late 1990s Singapore was on target to overtake the United Kingdom in per capita GDP. It suffered alo...

National Identity and Internet Media Outlets

previously amicable. Still others contend that despite all its past and present global eruptions, nationalism has not been a sign...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Communication Skills of Laura Bush

White House Correspondents Association held its annual dinner, and the First Lady "brought down the house" with a "string of withe...

Media and Ethnicity

of the white mans world, the world that first created the news in the United States. The reporter, for example, no matter what rac...

Gender and Portrayal by the Media

to see such subjects as homosexuality, bisexuality, transvestitism, and transgenderism. These are concepts that run counter to ou...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Communications and Technology

on the other hand, are also good for long-distance conversations (almost anywhere and any time), and again, if you want to get inf...