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Essays 61 - 90

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Political Language in the 21st Century

is aimed at supporting particular policy themes that will emerge and where emerging from the political arena. It appears th...

Political Practices, Women's Suffrage and Changes in California

5 pages and 8 sources used. This paper provides an overview of the political environment of California in the early 20th century ...

Charismatic Leadership and the Mobilization of Popular Political Consent

In nine pages this paper discusses Max Weber's Economy and Society, Ann Ruth Wilner's The Spellbinders, Charismatic Political Lead...

The Role of Political Cartoons

his job as a result of failing to comply with his editors wishes (Manning and Phiddian, 2005). Evans had been drawing cartoons ref...

Leader's Political Role in King Henry V by William Shakespeare

In his political discourse, The Prince, Nicolo Machiavelli believed that political prowess that leads inherently to victory is ine...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Civilian Review Boards and Internal Affairs

This research paper offers a discussion of the characteristics of civilian review boards and internal affairs as methods for addre...

Imagined Debate Between Friedrich Nietzsche, Jean Jacques Rousseau, John Locke, and Niccolo Machiavelli

In five pages this paper imagines a debate among this quartet of political theorists are reflected in their literary works....

End of European Colonialism

In two pages this essay considers post 1945 socioeconomic and political factors that resulted in the end of European colonialism....

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Turkey and Potential Membership into the European Union

In five pages this paper examines the obstacles of Cyprus, humanitarian and political issues that stand in the way of Turkey's pot...

Political and Cultural Satire in Gay's The Beggars Opera

This paper examines how Gay employs political and cultural satire in The Beggars Opera in 7 pages....

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Problems of Open Borders and Solutions

laws to get it. There are no dearth of people who slip across the northern or southern borders of the United States; many are so d...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...