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Essays 151 - 180

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Strategy and Weapons in the American Civil War

to become obsolete.vi Nevertheless, for a great deal of the war, commanders continued to employ tactics that had been used for a c...

Overview of Georgetown University

2003). As we review information about Georgetown University, we will find they incorporate all five elements in their self-studie...

July 1 to July 3 1863 Battle of Gettysburg

Couch defiantly pledged, "In no case must the enemy be allowed to cross the Susquehanna" (Brubaker, 2003, p. 74). Lees Lt. Gen. R...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

The Process of Negotiation

factors such as warranty to quality payment terms, delivery dates and agreement on how any disputes within the contract may be man...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Civil War Weapons and Military Strategy

a long growing season in very fertile soils. The northern winters were long and did not provide for an adequate growing season to...

Stooping to Their Level: the FBI in “Mississippi Burning”

goes black as two more shots are heard. The reaction of the audience at this point is sheer disbelief as well as anger. The disb...

FARC The Colombian Rebels

The Revolutionary Armed Forces of Colombia, the terrorist organization...

Catalyst for Bad Behavior at Work

Culture is the sum total of characteristics and knowledge of a particular group of people. Our culture tells us what is acceptable...

World War II Innovations and Tactics

This 3 page paper gives an overview of both radar and vaccines as technological advances during World War II. This paper includes ...

Presidential Candidates and Social Media

This paper outlines the importance of electronic media in modern campaign tactics. Extra credit profile of an ideal candidate is ...

Sex Trafficking, An Overview

This research paper pertains to sex trafficking. This overview defines the issue, describes trafficker tactics, and describes the ...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Suicidality and Depression in Young Children

Given that serious depression too often leads to suicide, it is a problem that simply cannot be ignored. Numerous factors enter i...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

BCG Matrix and AXA

profitable category. Low market share and a high growth rate is an unknown quantity, the final result is not known and as such thi...

The Japan Earthquake - Disaster Response Review

In a paper of four pages, the writer looks at disaster response tactics. The 2011 Japan earthquake is examined as an example. Pape...

Overview of the Civil Rights Movement

at work, refused to give up her seat on a Montgomery bus to a white man (Bush, 2003). She was arrested and jailed, infuriating th...

Tactics of Persuasive Marketing

In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in...

The Takeover of the Sunbeam Corporation by "Chainsaw Al" Dunlap

A 7 page analysis of the case study depicting this critical point in corporate history. The relentless tactics utilized are analy...

Axis Strategies in WWII

If the Axis powers had used different tactics, they might have won WWII. This paper considers strategies they could have used to s...

Electronic Commerce Philosophy, Tactics, and Strategy

In seven pages this paper examines how strategy had developed in ecommerce with Amazon.com being a prime example of evolving tacti...

Military Tactical Strategies of Civil War Confederate General Robert E. Lee and Union General Ulysses S. Grant

and ancestral place meant everything"1. This limited view of Lees motivation leads to the assumption that Lee was not fully commi...

'Corporate' Troop Motivation of Gen. George S. Patton

In thirty pages this paper examines the motivational tactics Patton employed and evaluates how well these approaches could be appl...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Younkers and Carson Pirie Scott's Takeover Bid

In a paper consisting of five pages the attempted hostile takeover of Younkers, a department store chain, by Carson Pirie Scoot is...