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Essays 1411 - 1440

The Culture and Operation of the Special Court in Sierra Leone

The Sierra Leone Special Court is an Ad Hoc court set up to hear the cases of those most responsible the atrocities in the Sierra ...

Sovereignty: What It Means In Today's Global Society

in world politics illustrates how such groups form out of a need to "right" perceived wrongs. Since they believe their duty is to...

Assessing WACC; Case Study

these costs need to be considered in the cost that is paid for capital as a whole. The cost of capital is a combination of all of ...

Airbus Case Study

has been the dominant supplier of aircraft. It was only in 1970 when Airbus was formed that a potential long-term competitor becam...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Financial Services; Issues and Mis-selling

subjects, but they are not taught about financial matters such as bank accounts and interest rates. The results are seen in the fi...

Desalination in Kuwait

area than the state of New Jersey, Kuwait is located on the Western coast of the Persian Gulf. It is bounded by Saudi Arabia to t...

Case Report: MobileActive

Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, su...

Strategic Impact Of E-Business Supply Chain Management; The Case of Asda

and with regular supplies needing to be delivered there can be a high opportunity cost where stocks of goods are depleted, not onl...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

The Reasons for Income Differences

It has been said that the middle class is disappearing and income variances are widening. In seven pages, this writer discusses wh...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Analysis of the Sullivan Ford Auto World Case

The owner had become well known in his community and was actually liked and respected (Lovelock & Wirtz, 2007). His daughter, Caro...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...