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Essays 241 - 270

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Darka Case Study

17.20). The payments on the finance he should be apportioned between the charge for finance, and the outstanding liability (seen u...

Case Study of Alliance Brewery Group and ASIMCO

In twelve pages this student submitted case study involves the fit of Alliance's operational and competitive strategies, how Allia...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...

A Case Study: The Restorative Justice Process

juveniles, Ed and David, breaking into and burglarizing the home of an elderly widow, Mildred. This account offers an insight into...

Case Study of Europe's Brother International

transportation. As there are delays there are also additional costs incurred, such as the cannibalisation of new machines to gain ...

Student Case Study on Rosenbluth International

fruition. Still, one may surmise that keeping employees under strict rules is contrary to the usual thinking as it respects employ...

International Expansion Types Advantages and Disadvantages

be staffed? Are executives willing to relocate to a foreign country? Many questions must be asked when embarking on such a major p...

Employee Training and Global Wine Sales Increases

not have to follow the same pattern. The industry has been using the Internet to sell specialty (and therefore higher priced) win...

Vanguard Case Study - Exchange Rate Exposure

the U.S. market is worth its while economically. The question becomes, however, what will be the best aspect for this company. Qu...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

Case Study on International Trade and Intellectual Property

In five pages this student submitted case study pertains the contractual requirement for intellectual property usage by a French c...

Researching the International Baccalaureate Program

measurement signifies success of the program? * "Does there appear to be a positive correlation in the programs participants and a...

Case Study of Commodore International

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

SWOT Analysis of Mercury International Ltd.

fourth quarter of 2004. * Some product lines-such as insoles and apparel-have underperformed. This is troubling and may be indicat...

Information Technology in an Organizational Expansion

the company has undertaken a project to transport its China operations from Hangzhou to Shanghai. In order for such a move to be c...

Iran Insurance and Global Business Law

In six pages a case study involving Iran insurance companies and U.S. investment in a consideration of international business law ...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

E-commerce Service Options

supports 164 currencies and four languages for conducting its business. PayPal PayPal (www.paypal.com) is a...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...