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Essays 181 - 210

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

IBM : SWOT And Five Forces Analyses

known, the company has always been a global player. Any product under the IBM name was accepted as a high quality product backed b...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Overview of the Under Armour Company

is one tat is proving very popular with the youth market (De Lollis, 2004), which also bodes well for the long term of the brand a...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Corporate Analysis of United Kingdom's Chocolate Manufacturer Thornton's PLC

a strategy of differentiation. The recipe for one of the current core product, the toffee, was developed in the 1920s and aided or...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Chrysler and Daimler Merger

taking a strategic role in the motor industry, as in addition to the DaimlerChryslers Freightliner unit which it the number one he...

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Employment Inequality

In five pages this paper considers inequality in the workplace from the theoretical perspectives of Robin Leinder as featured in F...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Singapore's United Overseas Bank Group

attempted a hostile takeover of the Overseas Union Bank but the United Overseas Bank topped the bid and succeeded in acquiring the...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

Crown Cork and Seal Case Study

also reflected in 44 percent declining profit margins between 1968 to 1975 for the current industry. metal containers are also con...

Porter's Applicability to Retail's Information Technology

of operation of the organization. Thus it "is in these activities that a firm has the opportunity to generate superior valu...

Saudi Arabia Expansion of Polo Ralph Lauren

brand names as well as suppliers who sell directly to the public. The company have been suffering in this area, so although the br...

Amazon.com's 1996 Strategic Directions II

Approaches to selling newer than the corner bookstore format emerged some time before 1996. Several warehouse format companies em...

UK's Small and Medium Sized Enterprises Currencies Direct Ltd.

at higher prices (Currencies Direct, 2005). This means the target market were small to medium sized enterprises (SMEs) as well as ...

Mike's Bikes of Phoenix

bikes and all having the same start. This may be seen as a policy to encourage competition, allowing the industry to develop and b...

Case Study on Best Bikes

In eighteen pages this student submitted case study involves a fictitious Brazilian company and is analyzed in terms of PESTEL, va...