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Essays 451 - 480

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Defense Transformation's Affect on Force Mgmt

62). While the attack on the US that occurred on September 11, 2001 brought the urgency of the need for military transformation ...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Economic Models - Heckscher-Ohlin and Free Trade

as a reason for the incomplete format of specialization in many areas. The theory can be seen where a nation will export the good...

Application of Disability Models in Education

This is a model that does not accept that there is anything wrong with society and the there is no acknowledgement of any need for...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Change Management Models

to the collective knowledge and skills of employees (Cellars, 2009). The strengths of the 7-S Model include its applicability to ...

The Movie Theatre Industry: A Five Forces Analysis

while there is some variance within the industry, it is not terribly significant. Barriers to entry within the movie theatre indus...

Explaining and Comparing Three Approaches to Leadership

have some commonalities are the transformational leadership model, the team leadership model and leader member exchange theory. By...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

The Military, Respect and Discipline

on earth, and could not function without discipline. This paper considers the necessity for discipline and respect in the military...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

Organization Evaluation of JTF FA

of the hierarchy. While Webers idea in practice may not work as well as many would like, it should be kept in mind that Weber inte...

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

Criminal Justice, Social Justice, and Morality

the right to be treated the same as others Conclusion Although we know that the US Constitution guarantees certain rights to its ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Global Migration

In eight pages this paper discusses the US voluntary 'Great Migration' and Kosovo's forced migration....

U.S. Workforce and the Role of African American Women

In 3 pages this paper discusses how women's involvement in the U.S. labor force was profoundly influenced by the role of African A...

Making Decisions

alternative is selected and a plan is written to implement. With the classical model, a good decision would be one that is made f...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...